Needless to say, 2020 didn’t go quite as planned. The pandemic affected us at every level, whether it’s the way we interact with customers or the way we research user experiences. COVID-19 accelerated the trends we were already seeing — delivering ten years of e-commerce growth in one year. Domestic consumers dramatically changed their shopping behavior and millions of businesses were forced to invest more in their existing e-commerce channels or to go online for the first time.

Demand continues to change, and according to a study by BCG Consumer Sentiment, e-commerce sales are expected to reach a staggering five…

Olivia Cuthbert

technical writer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store