Top 10 Website Trends in 2021 that Every Business Should be Aware of

Olivia Cuthbert
7 min readMar 8, 2021

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web trends

Top 10 website trends in 2021 that every business should be aware of

The whole quantity of websites on the Internet today is more than 1.8 billion. Each website has its concept and strategy, be it community, content, layout, or digital marketing. But in this sea of websites, how many websites follow the latest trends in website development?

The answer is ‘very few.’ It’s worth noting that the technology landscape is evolving rapidly, and that includes website development. New trends emerge every year, and leading web developers follow them to keep up with the latest developments rather than follow traditional paths.

More than a third of website visitors today prefer to visit a website whose content and layout are fresh and attractive. If you, too, want to see an increase in conversions, incorporate these trends into your 2021 web development. As a result, outdated websites are seeing lower conversion rates. That’s why businesses and developers need to know the current trends in web development. What prepares the future hold for web developers?

Technological advances in recent years have shown tremendous growth. Over time, we’ve noticed how aesthetics and user experience are driving in the business.

The best website development trends for 2021

So, are you planning to build a new website or update an old one to keep up with website trends in 2021? Whatever your choice, all you need to do is hire the best developers updated with the latest web development technology.

One of the most popular web design trends in 2021 are:

1 | Dark mode and low-light UX.

Dark mode and low-light sites have been a trend for the last few years. This trend will continue in 2021. Shady methods look great even in daylight.

Dark mode web design

We’ll also see more websites with the option to switch between dark and light modes in the user interface. For some apps and websites, the user has to visit the settings section and change the way. The future will have in-built selection options. You can also set when you want to use dark mode and when you should enable it lightly. If someone visits the site at night, they can switch to dark mode, as some mobile apps offer this feature. The story will grow in 2021 to become attractive to end-users.

Some reasons for the growing popularity of dark mode UX include cutting-edge design, highlighting design elements, saving power for OLED and AMOLED screens, and minimizing eye strain if the user is browsing the web in low-light conditions.

2 | Interactive and Responsive Elements

People like to visit websites that have highly interactive and responsive elements. These elements add a human touch and act as the beating heart of the site.

Interactive elements are challenging to implement and costly, but the benefits and ability to grab users’ attention are worth it. As this trend evolves in 2021, we will see new tactics and processes for developing automated sites to optimize the cost and development process.

An excellent example of a site with significant interactive elements is Webflow. This site has attractive features and parallax effects that attract visitors and make the content engaging.

As the world moves to mobile phones to help with almost any task, this is a great idea to consider. Create a website that doesn’t lose its aesthetic on your phone or another device. The more platforms available, the greater your reach will be.

3 | Voice Interface

UI and voice commerce will be among the fastest-growing web development trends in 2021 due to the growing use of smart speakers and speech recognition technology on Amazon Alexa and similar devices produced by tech giants as Microsoft, Google, and Apple.

Latest trends in web development

These speech recognition devices have revolutionized modern search on Google and other search engines. Users now search for information using real words, not just two or three keywords. People are asking questions and placing orders.

Also, users now prefer voice search to type in the information they are looking for. They want to use e-commerce features and voice search, for example, when ordering things online.

The global smart speaker market expects to grow at a CAGR of around 23% by 2025, leading to a significant increase in websites using a voice interface.

Technology has picked up on the phrase ‘you can say what you want’ and taken it to the next level, and one of the newest web development technologies in 2021 is NLP. Just hand over your order, and you’re good to go.

4 | Progressive web applications (PWA).

PWA is the latest web development technology that many leading companies are now using. Progressive web applications offer the advantages of both native applications and classic websites. It even works offline and provides faster loading, responsive and user-friendly applications.

Companies like Twitter and Uber use that technology to provide a great user experience. HTML, CSS, and JavaScript are the web technologies used to create PWAs. These types of websites are known for delivering offline capabilities, just like Google Maps does. Web developers store static page files in the cache of the web browser. When a visitor browses the site, they get these static files, and it works well.

By 2021, more and more websites will follow this trend.

So follow the latest trends and don’t let the internet or device type become a trap on your path to success.

5 | One-page Websites.

A one-page website design is ideal for individuals, portfolios, freelancers, brochure sites, startups, and product-specific sites. These sites use little space, bring in more traffic and allow the end-user to quickly find what they need without having to navigate through multiple pages.

Also, most importantly, they keep site visitors focused. These sites are also easier to create and manage as there is only one website.

For a rich and more effortless online experience, many entrepreneurs and freelancers are opting for single-page websites today, and we can expect to see more of them in 2021 as more freelancers, startups, and individuals work independently.

The trend for websites in 2021 is to make them more comfortable, more convenient, and less complicated for users — easier for them, better for you.

7 | Motion UI

When it comes to current trends in web development, the motion UI is quite popular due to the fluid animations on the website that give it a sleek look. Along with the eye, the motion UI trend is also compatible with other web technologies.

Motion UI design

Motion UI added to many elements on the page, including headers, menu bar, scrolling, hover, background, etc. It makes the page pleasant to navigate while keeping the essential elements at the center of the user’s attention. Can adjust the page’s content and hierarchy what is most important.

Fluid animations and motion interfaces were already a trend in 2020, and this will continue even more so in 2021.

8 | WebAssembly

Website performance is significant for search engine optimization (SEO) and user experience. WebAssembly is a new framework for web applications that is not dependent on specific programming languages or platforms. It executes code faster than JavaScript (JS) and optimizes website performance.

Free web development consultation

WebAssembly debuted in 2015 and is gaining popularity as Google prioritizes website performance and user experience to improve rankings. Because of this and increased security, a large number of companies will adopt this trend.

9 | Image overlay

To unleash creativity and add great graphic designs to the website, we will see the mixing of graphics with images will be implemented more in e-commerce and business sites to make product images attractive. Such effects are also great for adding seriousness to things that should be in focus.

Along with graphics overlaying images, we will also see more use of organic shapes in the form of liquids. Such shapes do not have straight lines or simple geometric patterns, but asymmetrical shapes such as wind, river, lake, etc. Organic designs have a natural appearance on websites, unlike regular-shaped dividers.

10 | Mobile-first Design

In recent years, the mobile-first approach to website design has gained popularity. It will now be a must-have trend for any website because the number of mobile users has surpassed the number of people using desktop devices. The new 2021 website development technologies are also working on aesthetics.

Mobile-first design is not just responsive on mobile devices. It means that developers will create websites with mobile devices in mind, and only then will they think about desktops. Previously, it was a matter of creating a desktop site and then dealing with mobile responsiveness.

This trend will grow over time, as most internet users prefer to browse on a smartphone rather than a desktop computer. Moreover, Google is treating mobile-first design as a ranking factor for websites to improve SERPs’ performance. This trend cannot get ignored by any business, startup, or even blogger.

Summing Up -

Every developer and web development company should keep up with the latest trends to create the right websites. Traditional websites should seek a transformation to modern, mobile-friendly, and attractive designs.

Neither can foretell what the future holds, but we know it’s something big and exciting with technology advancing almost every day. When approaching the best web developers, make sure they use the latest web development trends in their solutions. These are to stay ahead of the competition and help you gain a reputation for being up to date.

Which web development companies in India you can look for to hire web developers.

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